Obliquity: Why Our Goals Are Best Achieved Indirectly John Kay
Publisher: Viking Penguin

Book Review: http://ecbeez.blogspot.com/2010/07/review-obliquity-by-john-kay.html. Watch the near-1-hour clip below. Jul 23, 2010 - John Kay - Obliquity: Why our goals are best achieved indirectly. Nov 27, 2013 - "John Kay tells a fast-paced detective story as he searches for the surprising secret to success.Brilliant. Apr 13, 2011 - John Kay, a leading economist and author of 'Obliquity', talks about why our goals are best achieved indirectly. Apr 6, 2014 - Black: “I call it the principle of obliquity: Goals are often best achieved without intending them.” (from Obliquity: Why Our Goals are Best Achieved Indirectly by John Kay). He makes a convincing case that our goals are best achieved indirectly. May 19, 2014 - As you may know we are doing a bit of a rejig of our online bookclub, Business bookworms, so in the meantime, you might enjoy this book review from Ruby Star founder Isla. Jan 2, 2013 - obliquity-paperback-196x300 At least so say's John Kay in his new book Obliquity. May 5, 2010 - John Kay, erstwhile Director of the Institute for Fiscal Studies and professor at both London Business School and Oxford University, has published a new book entitled Obliquity. Over the years In this sense there are parallels with the idea of the Profit Paradox (link), outlined in John Kay's Obliquity – sometimes profit is best achieved indirectly, by the dogged pursuit of some other (arguably higher) ideal.